Canada's Lagging Image
Embassy, a paper aimed at diplomats and foreign policy buffs, has an article claiming that Canada's international branding efforts are lagging behind other countries, and we are thus not attaining the level of international enrolement in educational institutes that we could be.
The article goes on to extrapolate on Canada's lack of cohesiveness in its branding. Public Diplomacy as DFA is referring to any sort of culture or image campaigns is important. The article is an interesting read if you get the chance.
Link: http://www.embassymag.ca/html/index.php?display=story&full_path=/2006/october/4/branding/